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Year : 2014  |  Volume : 13  |  Issue : 2  |  Page : 85-89

A perspective study on the attitude to and practice of voluntary blood donation in a tertiary referral hospital in South India

1 Department of Transfusion Medicine and Immunohaematology, John Scudder Memorial Blood Bank, Christian Medical College, Vellore, Tamil Nadu, India
2 Global Health Fellow, Pfizer Japan Inc., Japan

Correspondence Address:
Umakanth Siromani
Department of Transfusion Medicine and Immunohaematology, John Scudder Memorial Blood Bank, Christian Medical College, Vellore - 632 004, Tamil Nadu
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Source of Support: This work was supported by Health Volunteer Overseas, Washington DC, USA and Pfi zer Inc. NY, USA. with regards Umakanth S,, Conflict of Interest: None

DOI: 10.4103/2384-5589.144568

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Background: Indian blood donation system currently operates using both bloods from voluntary and replacement donors. Indian government has aimed to achieve 100 per cent voluntary non-remunerated blood donation due to safety concerns in the near future. Objectives: To determine behaviours and attitudes towards voluntary blood donation among residents at Vellore, Tamil Nadu, India and understanding the reasons for donating and not donating blood, appropriate communication techniques for motivation among the local residents, appropriateness of messages, and evaluation of the blood bank service as a step towards improving effectiveness of voluntary blood donor recruitment and retention strategy. Materials and Methods: 435 subjects were participated in the study. Donors and non-donors were asked to complete a self-administered questionnaire on blood donation for data collection. Statistical data reliability checked using Chi-squared tests, Fisher's exact test, Wilcoxon two-sample tests at a level of significance <0.05. Results: The results of this study showed that voluntary blood donors give blood because they "want to help others" from their altruism behaviour. On the other hand, the main reasons cited by non-donor were: "never asked, don't know where/how to give, don't know anyone in need", "weakness", and "nervousness" from fear and anxiety, attitudes due to myths and misconceptions about blood donation. Conclusion: The donors and non-donors were found to vary in their behaviors as well as their attitudes and beliefs. Perceptions in blood donation were pronounced among Vellore residents, which indicated a need for improved awareness on these issues. Overall evaluations of the blood bank services were satisfactory. However blood bank should reduce waiting time and improve donor care. The blood bank should launch promotional programs to address the value of blood donation and to correct some of the misconceptions among residents in Vellore.

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